It’s a question that those selling a property often ask me, ‘should I use more than one estate agent when selling my home?’ Some home sellers choose to instruct Bishop’s Stortford estate agents on a sole agency basis whereas some choose to instruct two, three or maybe even four estate agents. But which is best and which option is going to get you the offer you want in the timescale you want?
You may be thinking, more estate agents = more viewers = I can sell my home quicker. Having more than one estate agent trying to sell your home means they are in competition with one another and could give them the fuel to try and sell your home the quickest. You’ll appear in more shop windows, have access to far more interested purchasers that are registered with each estate agent and they’ll all be trying their hardest to get your property sold. So why wouldn’t you always go down the multiple estate agency route, it sounds perfect?
Consider this. What sort of impression do you think it gives a potential buyer when they see your home listed multiple times? Most buyers tell me that not only do they find it frustrating to repeatedly see the same property for sale but it actually makes them ask the question ‘what’s wrong with it?’ and start to think ‘they must be desperate to sell.’ They get the ‘not that one again’ syndrome where your home just keeps popping up on Rightmove. Having your home listed with multiple estate agents could actually be causing you to miss out on potential buyers who will be scared away in an instant.
Also consider the buyer’s journey in 2014. Take your average Bishop’s Stortford resident – they are moving home and looking for a property. Where do they look? On Rightmove of course. Buyers simply don’t go looking for properties in high street shop windows anymore! So having your property advertised in several estate agent windows will make NO difference. Take a look next time you’re in Bishop’s Stortford, walk past the estate agency offices and note the lack of customers.
The last thing to consider is that if your estate agent knows he only has a slim chance of being the successful agent, do you think he is going to spend extra money advertising your property? Is he likely to put in the hours if he knows he may fail and it be a waste of time? Rather than create competition you’re more likely to find your estate agent does LESS rather than MORE if you’ve put your home on the market with other agents as well.
The solution? Pick the right estate agent to sell your home. One who is personable, trustworthy and has the right attitude to sell your home. Not happy with your estate agent? Then get a new one. By instructing a new estate agent on a sole agency basis they will be far more likely to make a supreme effort to sell your home quickly and for the price you want.
Have you got a property that hasn’t sold yet? Do you know someone who has been struggling to sell? Drop me an email with the details of your property and where I can find it on Rightmove at firstname.lastname@example.org and I will happily give you some FREE pointers to get your home sold.
What to read next? ‘Why Isn’t My Home Selling?’